Sorbido Tequila is a premium alcohol brand made with love in Mexico. It is aimed at young adults (21-30) and their bottles are bold and bright with a rebellious edge. The logo, illustration, and patterns are adorned with lines as sharp as the drink's taste. The typography is a tall futuristic serif font customized with needlelike ascenders to represent the 80 proof tequila's strength and grandeur. This is paired with a brush typeface inspired by handwritten sign makers, celebrating the artisanal spirit and symbolizing dedication to the craft of producing tequila. The merging of these contrasting fonts expresses a genuine adoration for the art of distillery that bridges the talented tequila producers of the past, present, and future while connecting to an audience that both values tradition and embraces innovation.

branding, Logo design, packaging design

Sorbido Tequila

The primary symbols of the brand are the single "S" with a star to represent Sorbido's stellar quality, stylized agave leaves, and the iconic roaring jaguar composed of geometric shapes. In Mexican culture, the jaguar is representative of life, prowess, and authority. This positive association is intended to reflect how drinking the tequila makes you feel - powerful and victorious. To underscore this, a vivid metallic gold complemented by silver accents and white elements is employed to communicate success and affluence. The conceptual visual identity is intended to appeal to consumers who appreciate creativity and audacity.

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