Cammy Clothings

BRANDING, LOGO DESIGN, PRINT DESIGN

Cammy Clothings is a ladies' clothing brand that prides itself on innovative high-quality fashion. The monogram and script were both carefully hand-lettered to highlight the brand's authenticity and originality, as well as mirror the care and detail that goes into their pieces. A medium-width serif font with rounded edges is used to evoke femininity and elegance while suggesting friendliness and approachability. The long descenders and flourishes used throughout the design communicate an equal focus on support and style, while the analogous soft pink and deep rose red color palette emphasize passion and poise.