Neon blue and hot pink were chosen to evoke association with high energy and fun. The hand-lettered script is drawn to convey relatability and approachability, while the connecting letters symbolize the connections patrons make. The letter "n" flows outwards from the "i" which is stylized as a slightly tilted cocktail glass, making it appear like a drink is being poured out. The joint of the "n" is stylized as a heart and is clearer in the small icon. The complementary sans-serif gives the brand a modern, clean look. Accompanying illustrations are digitally painted by hand to further emphasize Mingle's authenticity and uniqueness.